P&P specialises in defining organisations’ corporate positioning and promoting it through accurately targeted and well-managed communications.

We combine creativity with intelligence and hard work to bring clear thinking, clear strategy and clear objectives to your communication programmes. 

In today’s challenging and complex business environment, successful and well-managed businesses place increasing emphasis on defining their corporate positioning.  This provides the context for the work of the business and for the strategic communications needed to achieve business targets and sustain profitable growth.

Without a complete understanding of your corporate positioning you could render your communication programme meaningless since your perception of your operational environment could differ so greatly from your stakeholders’ reality.

Our analysis will:

• Define the most appropriate positioning for you in relation to what your business is and the needs of your environment.
• Discover the external and internal factors which affect your business
• Identify the individuals and groups which affect your success
• Assess their attitude to your business, its products and its services
• Create effective communication plans with measurable, positive results. 

The success of your communication programme will be defined by the success of the positional analysis and it is this analysis that will underpin your strategy.

During the analysis, the key stakeholders and their attitudes will have been assessed and the next stage is to define a tailored communication programme. 

We will work with you to:

• Develop strong messages and gauge their persuasiveness.
• Pin-point what should be said, who to, who by, how and when.

The communication plans we devise are wide ranging and reflect our belief that corporate communications channels should not be limited by convention and consumer marketing could be just as appropriate as public affairs or media relations.